If you’re thinking about appointing us to represent your brand, it’s only natural you’d want to know more about what we stand for, so let’s get to know each other a little better shall we?


Our London based PR and marketing agency was founded in 2002 by Chartered Marketer and seasoned PR Sharleen Hunter, to help exciting beauty companies like yours unleash their full brand potential.


Fancy boosting consumer awareness and sales? No problem. As well as having great relationships with top-level media including consumer, trade and regional press, online media, TV and radio, we’re also skilled at securing influential endorsements. From celebs and make-up artists to session stylists, our database reads like an awards ceremony guest list.


Or how about seeing stars such as Kelly Rowland tweeting about your products? Our clients did and we made it happen.


With a team boasting 50 year’s combined experience, we understand that what counts are results. So whether you’d like us to help you increase sales, or boost your market position, rest assured we will deliver.

Our Philosophy

Integrity is important, so rather than working with every company that approaches us, Unleashed Potential only represents brands we truly believe in. This means we’ll promote your product with passion and will enjoy going the extra mile to secure the juiciest coverage.


Once we win your business we’ll truly value it and treat your company as if it was our own. You see, many of our clients come to us because they’ve had bad experiences in the past and want to work with honest, reliable people who get results. And with us, that’s exactly what they receive.


As a client, we believe you should receive value for money. Fees should be affordable and tailored to your brands’, budget and objectives – not someone else’s. When it comes to cash, we love helping you make more of it and conserving your coffers in the process. This means no ridiculous expenses, securing the best rates from the best suppliers, (look after the pennies and the pounds will look after themselves) and seeking out results-focused opportunities for minimal fees (like the four-week promotion we organised with a top consumer glossy for zero media spend).


What’s more, because we don’t have unnecessary layers of staff or showy offices, our fees are often significantly more affordable than our competitors, yet we still secure exceptional results.


We are authentic in all that we do. We won’t mislead you. We believe in doing what we say we’re going to do, when we say we’re going to do it. What’s more, we strive to deliver more than we promise so that you receive a personalised, pleasurable PR service that delivers a fast and furious return on your investment.