We have enjoyed a mutually beneficial partnership with Unleashed Potential for some time now. They are constantly looking for new opportunities, and their approach is fresh and creative, yet sensibly tempered by an appreciation of the financial realities of modern business.
Alan Richardson, former General Manager, L’Oréal Professional Products Division.


At Kent Brushes we strive on being leaders in brush manufacture in the UK and aim to continue developing and enhancing our products with every step we take. With this is mind we wanted to join forces with a forward-thinking agency dedicated to the same vision and when I met Sharleen, I felt Unleashed Potential could do wonders for our brand! With the enthusiasm, professionalism and vision already shown by UP I am confident that they will place Kent, for all manner of brushes from hair to cosmetics and body too, in the realms of the beauty industry where I believe we belong.
Marcia Cosby, Director of Kent Brushes

Originally Sharleen courted my company because she was convinced that Unleashed Potential could deliver the results I needed. Having been disappointed by other agencies in the past, at first I was apprehensive about using one again as I wanted to feel confident that the money I invested in PR would actually bring results and get our name in lights – but I need not have worried. Unleashed Potential have lived up to their word and definitely raised our profile. They understand not only the industry, but our business, so they have our interests at the forefront of all that they do.
Tracy Smith, Director, The Skinsmith (UK distributor of Éminence Organic Skincare)

Working with Unleashed Potential is more like a partnership for us. For example, the work they did in executing our Shingai Shoniwa press day at The May Fair Hotel was simply remarkable. When Unleashed are on the case, I feel completely at ease.
Tumi Soyinka, MIZANI Senior Product Manager, L’Oréal Professional Products Division.


If you’re looking for a strong, loyal, incredibly hard-working team to promote your business, then choose Unleashed Potential. We’ve been working with them for almost two years now and they really do go the extra mile to promote and push our brand into the spotlight. Sharleen and the team are very professional and extremely driven. They truly are a winning team – I would HIGHLY recommend them.
Dylan Bradshaw, Owner, Dylan Bradshaw Salon & Academy


UP took me through the re-branding process starting from designing my new logo, business stationery, treatment guides, and a beautiful new website…Running a business can be extremely stressful but I can honestly say that UP bent over backwards to take away as much of that stress as they possibly could…and always delivered when they said they would. I cannot count the amount of complimentary remarks I get from clients about my treatment guide and the website. Many even think the business is a franchise as the whole package is so professional and corporate.
Sharon Moore, Owner, face etc…medispa, York

“Unleashed Potential delivered a first-class service, providing us with expert PR guidance, inspiration and – most importantly – results. What’s more, they integrated themselves fully within our team from the outset to provide hands-on support that was much appreciated. Our awards event definitely grew under their stewardship – more entries, more coverage, more everything!”
Catherine Handcock, Publisher, Creative HEAD

The great thing about Unleashed Potential is that they really care about your business – they don’t just get you ‘coverage’ – they actually want your business to grow. Their creativity and advice has been invaluable in shaping ‘The Fantastic Hairdresser’ brand and they always deliver as well as being really lovely people – thanks guys!
Alan Austin-Smith & Carolyn Field, Founders of The Fantastic Hairdresser Company

Unleashed Potential is an incredibly dedicated and professional team. I am so glad we were introduced. They are calm and reliable which is refreshing in the hair and beauty industry. I love working with them!
Lisa Whiteman, Co-Owner of London Hairdresser of the Year Finalist salon, Webster Whiteman, London.

Having Unleashed Potential design our new logo took the pressure away from what was becoming a very difficult and drawn out task. They listened to our criteria, adding their thoughts and ideas, and the new logo is fantastic. I finally feel that we have an updated brand image, and today ‘branding’ is everything. Now we have been able to move forward building on our new image to create an even stronger presence in our industry, both commercially and professionally. We have had all our marketing materials re-designed and upgraded, our team and clients are so impressed. Thanks to Unleashed we have a really polished edge to our business now, something we can really be proud of.
Louise Wood, Owner of The Hair Advice Centre, Surrey.

I first met Sharleen at an Alan Austin Smith event in London and was instantly inspired, firstly by her obvious passion for our industry, and secondly by the easy rapport that she establishes with people immediately. We have now worked together for several months on varying projects from the PR management for the ‘Apprentice Trainer’ award we won in 2010, through to the redesign of our in house branding.

On every occasion the experience and the results have been fabulous!
Barbara McNaughton, elements lifestyle

Thank you so much for the press release, the website, and all your help in launching Kanta Krupa Oils! The service was prompt and we felt listened to in terms of our requirements – I was very satisfied and would not hesitate to recommend you to a friend!
Gita, Kanta Krupa Oils