UP Signs Prestigious New Client: Professional Beauty London 2014

With the cold weather and post-Christmas blues, January might be a sombre time for some, but here at UP we’re in full celebratory mode after winning our second major beauty account this month. We’re delighted to announce that the organisers of the prestigious industry exhibition Professional Beauty London have handpicked us to manage the PR for their flagship event as they celebrate the show’s landmark 25th anniversary.

Boasting over 600 leading brands covering everything from skincare, spa, aesthetic medicine, nails and tanning and with over 34,000 beauty professionals flocking in 2013, Professional Beauty London, which takes place at the ExCel on Sunday 23rd and Monday 24th February is widely recognised as one of the biggest trade events in Europe. As well as unveiling the latest innovations in the beauty market, the show will also feature an extensive range of seminars from leading names including Karen Betts, ‘The Eyebrow Queen’ Nilam Patel and Amy Childs, plus host The Professional Spa & Wellness Convention, The International Manufacturers & Distributors Forum, International Nail Championships and the Warpaint (make-up) competition.

We’ll also be handling the PR for the Professional Beauty Awards 2014 and the World Spa & Wellness Awards at the spectacular Guildhall on Sunday 23rd February, which celebrate the achievements of professionals in the beauty, spa and aesthetics markets from across the globe.

With such an illustrious signing, it’s full steam ahead to get this inspiring event and its awards ceremonies seen by all the right movers and shakers both in the UK and around the world.

 Unleashed Potential Sign Prestigious Professional Beauty London 2014