UP Boost Best Ever Creative HEAD Most Wanted & The It List Awards!

This year, UP are enjoying the privilege of providing our industry know-how to the Creative HEAD Most Wanted and The It List Awards, which celebrates outstanding individuals, teams and salons, plus rewards rising stars in UK hairdressing. Not only did Sharleen and Jenny adjudicate on both judging days, the team also assisted Creative HEAD in its selection of judges, making recommendations on who should make the cut.

With our help, the stellar panel included Vogue Beauty Director Nicola Moulton, UP clients Paul Falltrick as well as Most Wanted LEGEND winner Pauline Howe of Strands Hairdressing, along with other experts from worlds of fashion, hair and beauty.

What’s more, we helped increase entries by seeking out top hairdressing talent and encouraging existing entrants to try their hands at other categories too. This contributed to the Most Wanted Awards receiving its highest number of entries, with UP happily working alongside the client to make these prestigious awards even more successful than before.

With the finalists now decided, we’re now prepping for the Grand Finals! Set to take place on September 2 at the spectacular Natural History Museum, we’ll be bolstering the buzz to get these hairdressing stars in the spotlight before the final reveal of the 2013 winners. See you there!

Image credit: Top left: Paul Falltrick. Centre image, L to R: Catherine Handcock (Publisher of Creative HEAD) with Sharleen and Jenny from Unleashed Potential

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