Unleashed Potential Welcomes #LipGlam To Our Beauty PR Roster

At Unleashed Potential, we pride ourselves on only representing products that really work. That’s why having put the product through its paces for two months and fallen head over heels in love with its effectiveness, we’re thrilled to have been appointed to manage the UK PR for 100% natural lip balm brand #LipGlam.

After fighting off stiff competition from several other agencies to land the #LipGlam account, we’re seriously excited to be representing this paraben-free, fast-acting, pure lanolin balm, which has already found a home in this month’s Birchbox, winning itself a host of new Twitter followers and glowing reviews along the way.

Selected for our specialist beauty consumer experience, we have been tasked with boosting the brand’s profile in the beauty blogosphere as well as managing their media relations.

Launching this month, the tube of goodness, which is free from colourants and additives, promises to leave lips soft and dewy for up to 8 hours. What’s more, this multi-purpose moisturiser can be used to soften cuticles, tame split ends, prime eyelashes, banish unruly brows, combat dry skin patches, plus soothe sensitive skin. It’s also been proven to reduce skin roughness by 40%.

With press meetings galore and high-profile sampling activity already booked in, we’re excited to start spreading the word about this gem of a beauty brand and having tested it extensively ourselves, we know #LipGlam is going to be a big hit!


Unleashed Potential Welcomes #LipGlam To Our Beauty PR Roster