Unleashed Potential Secure Sunday Times Feature For Professional Beauty

Here at UP, we don’t do things by halves – generating fantastic results is at the heart of everything we do for clients. That’s why we’re thrilled to report that last weekend we generated half a page of top-notch editorial for the UK’s leading beauty show Professional Beauty London in The Sunday Times Business supplement, along with a mention on the section’s front page.

With only three weeks to promote the show, we hit the ground sprinting, fuelled by a desire to convey the success of Professional Beauty London as a prestigious event in the booming beauty industry to create a unique feature idea which we pitched to the broadsheet using our in-depth media knowledge.

So impressed was the journalist upon receiving our pitch that she broke off from her holiday to discuss it with us. With the UP team on hand to arrange all the interviews and provide her with the required information, the finished feature paints a positive picture of the multi-billion pound beauty industry, highlighting British success stories suggested by us including Heaven Skincare founder Deborah Mitchell, Elemis MD Séan Harrington, founder of Urban Retreat George Hammer and Professional Beauty founder Mark Moloney himself.

Always prepped for a challenge, UP pulled out all the stops to secure further editorial for the event, which took place from 23rd-24th February at the ExCeL and attracted over 33,000 visitors, initiating scores of coverage including international camera crews, national newspapers, websites for glossy magazines and top bloggers – resulting in a host of additional online features, including an extensive article on the Dailymail.co.uk

With such prestigious publications singing our clients’ praises, we’re proud to boast a team that works outside the remit of a product placement agency. With skills that extend far and wide, we’re on a mission to reach new heights and ensure our clients continue to get the quality results they deserve. Watch this space!

 Unleashed Potential Secure Sunday Times Feature For Professional Beauty