Unleashed Potential Clients Shine At Salon International

Salon International 2013 came to a close on Monday after three days of stunning live shows and dazzling demonstrations, and UP were on hand to support our exhibiting clients every step of the way.

The inspiring event saw Cloud Nine launch their brand new tool The C9 Touch – the world’s first automatic iron, offering instant heat in a never-before-seen-technology alongside signature Cloud Nine innovations. Armed with an on-stand competition designed by us to reel in an audience, the stand attracted over 2,000 entries, with the winner drawn by HJ publisher Jayne Lewis-Orr. What’s more, we organised a series of press meetings with founder Robert Powls, granting exclusive interviews and enabling the media to sample The C9 Touch first-hand. With twittersphere buzz and online editorial already generated, we also secured a coveted press office slot for Cloud Nine UK Creative Ambassador Angel Montague-Sayers, in which she was filmed by HJ introducing the pioneering product to the UK and international media for the first time.

While the Cloud Nine stand buzzed, Kent Brushes enjoyed their most successful weekend ever in their ten-year history of exhibiting at the event, smashing their sales record by miles. Displaying their successful professional-only range KentSalon, following on from a winning PR and advertising campaign run by UP to promote the line, their products sold out multiple times, even prompting a speedy drive to the factory to restock!

With other clients, including Paul Falltrick, taking to the stage, we ensured our roster remained in the spotlight throughout the event and that their products were promoted to all the right people. Back in the office, we’re working tirelessly to build on the weekend’s success and looking forward to Salon International 2014!

Image credits: l-r Ben (Kent Brushes), Jenny, Sharleen and Laura, Paul Falltrick and Sally Styles (CEO and Registrar of the Hairdressing Council), Gavin (Cloud Nine), Jayne Lewis-Orr (HJ Publisher) and Lizzy (Cloud Nine)

 Unleashed Potential and Salon International 2013