Three VOGUE Mentions & Three Sunday Times Style Features…2015 Ends With A Bang!

2015 certainly ended with a bang at UP HQ as we secured a flurry of fantastic print, online, blog, social media and celebrity editorial results for our hair and beauty PR clients.

Firstly, we scored three features in British VOGUE: one for budget make-up brand Stargazer and two for London hairdresser Charlotte Mensah. Secondly, we notched up three product inclusions within three weeks in leading national newspaper supplement Sunday Times Style including a staggering third of a page dedicated solely to thermal hair conditioning cap HEAT-TREAT.

The glossy coverage continued with seven products in Sunday Express’ S Magazine from multiple clients including KeraStraight and MONTIBELLO, plus two brands in marie claire (MIZANI and Kent Brushes). Inclusions were also secured in Glamour, Hello, Time Out and another double-client whammy in Essentials (HEAT-TREAT and KeraStraight).

And it wasn’t just print coverage. Éminence enjoyed a prime spot within a skincare feature on, plus leading blogger Organic Beauty Blogger loved the natural products we sent her so much she featured them twice!

As a result of our contacts with leading influencers, the celebrity shout outs prevailed with TOWIE star Lucy Mecklenburgh posting about our client’s product to almost 1 million Instagram followers and E! Host DJ Sarah-Jane Crawford showed Instagram love for MIZANI too.

There was also industry coverage aplenty with trade editorial in scores of titles including Professional Beauty, Professional Spa & Wellness, Tribu-te and Hairdressers’ Journal. And we ensured the spotlight shone on products for the guys too with features in Men’s Health and on leading website Grooming Guru.

So whether you’d like to see your beauty or hair brand featured in national newspapers, glossy mags, trade press or on websites, top blogs and celebrity social media pages, with extensive contacts across all forms of media, Unleashed Potential has it covered!

Image credits: A selection of our clients’ products that achieved great editorial coverage at the end of 2015

A selection of our clients' products that achieved great editorial coverage at the end of 2015