UP Seals The Deal With Beverley Knight: MIZANI’s New Celebrity Ambassador

Here at UP, our talents stretch far and wide. Aside from our PR and marketing expertise, including media relations, product placement and securing celebrity support.

That’s why curly haircare specialists L’Oréal MIZANI once again turned to us to hand-pick their new celebrity ambassador, Queen of British soul Beverley Knight. Following on from successfully securing first ambassador Shingai Shoniwa in 2013, this year we managed all elements of the partnership campaign, from researching suitable candidates in line with the brand, to negotiating fees and terms, along with agent liaison. What’s more, we organised all aspects of the ambassador photoshoot, including sourcing the photographer, make-up artist, hairdresser and stylist, to help create a set of breathtaking images of the homegrown star.

Famed for her musical prowess, which has gained her a legion of famous fans including Prince and Davie Bowie and seen her play the leading role in The Bodyguard to critical and public acclaim, Beverley’s enduring career has also earned her three MOBO awards and seen her honoured with an MBE by the Queen.

Now, we’re busy managing the continuing media campaign, with our initial announcement last week already leading to a news piece on prestigious publication Harper’s Bazaar. We’re also organising a press day to give members of the media an exclusive opportunity to interview the songstress about her exciting new role with MIZANI and help generate extensive exposure. For a taste of what to expect from the partnership, watch Beverley in some behind-the-scenes action here: http://ow.ly/uJQuB.

Unleashed Potential seals the deal with Beverley Knight: MIZANI’s New Celebrity Ambassador