KeraStraight Appoint Unleashed Potential

Despite the dreary British weather, we’re all smiles here at UP HQ as we’ve just been appointed to manage the PR for leading Brazilian Keratin Treatment brand KeraStraight.

Renowned for their award-winning treatments which include the KS Ultimate semi-permanent repair, straightening and smoothing system, Intense Boost 30 minute hair renewal treatment, plus their KS Care and Style product ranges, we’ve been charged with the exciting task of increasing their profile in both the consumer and trade media.

Established in 2009, KeraStraight supplies the most advanced, formaldehyde-free straightening system available on the market. Formulated with ground-breaking protein technology, treatments improve manageability and deliver smooth, shiny results on all hair types (even the most damaged and unruly), which last up to 4 months.

And it’s not just us that think their brand is pretty amazing. Their Global Ambassador is none other than hair icon himself – Trevor Sorbie MBE. What’s more, as well as being the Trevor Sorbie team’s treatments of choice, a host of stellar salons nationwide (and in 19 countries around the world) including Andrew Barton, Jamie Stevens and Brooks and Brooks (to name but a few) also swear by KeraStraight.

With two exciting media events to organise within the next few weeks alone, we’ve already hit the ground sprinting and can’t wait to spread the word about this awesome British brand far and wide!


Psst…Fancy trying out KeraStraight for yourself? They will be offering complimentary treatments at London exhibition Salon International (ExCeL, London, stand P140) on Saturday 11th-Monday 13th October. Please contact us to find out more.

Unleashed Potential has been appointed to manage the PR for leading hair smoothing and repairing UK brand KeraStraight