HEAT-TREAT™ Appoints Unleashed Potential

Crack open the champagne (provided it’s after 6pm of course, as we wouldn’t encourage drinking in the afternoon!). We’re delighted to welcome a new hair PR client to the Unleashed Potential stable: industry innovation HEAT-TREAT™ (RRP £24.95), a unique thermal hair conditioning cap that transforms frizzy, dull hair into shinier, gorgeous tresses in as little as two minutes.

Designed for busy women who want to give hair a boost when they don’t have time to get to the salon, HEAT-TREAT™ is a unique reusable cap. Once heated in the microwave and applied over a treatment, it allows active ingredients to penetrate the hair shaft, leaving it intensely conditioned, giving beautiful, salon quality results.

As we do with all brands that we take on, we’ve road-tested HEAT-TREAT™ here in the office (thank goodness no unexpected visitors popped in and saw us at our desks with the cap on!) and definitely noticed that our hair was softer and shinier after use.

Despite having just started working on this project, we’ve already got the product into the hands of some of the most influential hairdressers in the industry, have editorial features lined up, plus have organised a creative consumer mailout. So keep your eyes peeled as you should be seeing much more of HEAT-TREAT™ in the near future.

HEAT-TREAT™ is available to buy online: www.heattreatcap.com


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