Fashion Fair Cosmetics Appoints Unleashed Potential

New Year and an AMAZING new client! We’re delighted that Fashion Fair, the authority on cosmetics and skincare for women of colour has appointed us to manage their UK PR.

The brand, which was launched in 1973 produces a wide range of foundations, powders, concealers, lipsticks and eyeshadows to suit a variety of skin tones and has iconic status worldwide. Many women (including our very own MD) have fond memories of purchasing their first luxury foundation from a Fashion Fair counter.

As Fashion Fair approaches their 45th anniversary, the UP team will be helping them to promote a host of fantastic product launches and activities to consumer print and online media as well as beauty bloggers to reach the brand’s large and loyal client base, plus introduce their ranges to a new generation of skincare and make-up fans.

Exciting times ahead!

www.fashionfair.com/

Fashion Fair Cosmetics Appoints Unleashed Potential