Unleashed Potential were hand-picked to launch this Spanish professional hair care brand in the UK trade press in the summer of 2012.

This resulted in blanket editorial across all key hairdressing trade press including Professional Hairdresser (full page), a 4-week promotion in Hairdressers’ Journal, a third of a page in Tribu-te and two-thirds of a page in Creative HEAD within weeks of the launch. The brand has been regularly featured in these titles and more ever since.

What the client says:

“Having worked with Unleashed Potential for over six years, I have only one regret: we should have started working with Sharleen and the team much sooner. UP are efficient, friendly and operate in a wholly professional manner. They under promise and over deliver and in my experience it is usually the other way around.”

Make-Up and Beauty Treatments

Fashion Fair

Client Experience

faceframe 3D EyebrowsLiz EarleL’Oréal Paris


Eminence Organic SkincareFashion Fair

Client Experience

Balm BalmDr. Dennis Gross SkincareGarnier
L’Oréal ParisLip GlamRepêchage
suki skincarepai skincare

Hair Products and Treatments


Client Experience

Alchemy OilsDark and LovelyGarnier
John MastersL’Oréal Parismilk_shake

Hair Tools and Extensions

Kent BrushesKent Salon

Client Experience

American DreamCloud Nine

Salons and Session Stylists

Anne VeckHair LoungeHype Coiffure
Nataliya RobinsonPaul Falltrick CreativeWebster Whiteman

Client Experience

Andrew BartonAnna CofoneCedar Falls
Craig ChapmanCobellaDlyan Bradshaw
face etc…medispaHouse of RushNicola Smyth Award Winning Hair
nkd ( ) waxingPaul Falltrick HairdressingStrands



Client Experience

Professional Beauty London