Éminence Organic Skincare

Éminence Organic Skincare

Éminence is a premium, professional, Hungarian organic skincare brand with a 250-strong collection of masques, cleansers, toniques, exfoliants as well as luxurious spa treatments.

When the UK Distributor appointed us to manage their UK PR, we had a lot to prove, as the client had previously been disappointed when using agencies in the past. We assured them that we would deliver and that’s exactly what we did. Within six months we’d exceeded our predicted target by more than 44% and secured editorial in a plethora of publications including Glamour, OK!, Psychologies, The Daily Express, Scotland On Sunday and a large feature on InStyle.co.uk.

Since then, the certified organic brand has grown consistently and continues to enjoy a presence in leading consumer titles such as Vogue, Harper’s Bazaar as well as professional beauty publications. In the last few months alone, Éminence has appeared in Glamour, Cosmopolitan, InStyle, Top Sante, Grazia, The Independent, The Financial Times, NOW, OK!, LOOK (three times within a few weeks), Psychologies and The Sun to name a few.

As well as dynamic product placement, we also regularly secure strategic celebrity editorial, which have featured A-list stars including Madonna and Jessica Biel.

Following this consistent success, our remit was expanded to include the concept, copywriting, graphic design and placement of a UK trade advertising campaign, which launched in Summer 2013. Alongside this in 2014 we provided them with a contact database of high profile salons and spas throughout the UK to target as part of their campaign to attract further partners for the brand.

What the client says:

“Originally Sharleen courted my company because she was convinced that Unleashed Potential could deliver the results I needed. Having been disappointed by other agencies in the past, at first I was apprehensive about using one again as I wanted to feel confident that the money I invested in PR would actually bring results and get our name in lights – but I need not have worried. Unleashed Potential have lived up to their word and definitely raised our profile. They understand not only the industry, but our business, so they have our interests at the forefront of all that they do.”

Make-Up and Beauty Treatments

Fashion Fair

Client Experience

faceframe 3D EyebrowsLiz EarleL’Oréal Paris


Eminence Organic SkincareFashion Fair

Client Experience

Balm BalmDr. Dennis Gross SkincareGarnier
L’Oréal ParisLip GlamRepêchage
suki skincarepai skincare

Hair Products and Treatments

Client Experience

Alchemy OilsCharlotte MensahDark and LovelyGarnierHEAT-TREAT
John MastersL’Oréal ParisMIZANImilk_shakeNO INHIBITION

Hair Tools and Extensions

Kent BrushesKent Salon

Client Experience

American DreamCloud Nine

Salons and Session Stylists

Nataliya RobinsonPaul Falltrick Creative

Client Experience

Anne VeckAndrew BartonAnna CofoneCedar Falls
Charlotte Mensah – Hair LoungeCraig ChapmanCobellaDylan Bradshaw
face etc…medispaHouse of RushNicola Smyth Award Winning Hairnkd ( ) waxing
StrandsWebster Whiteman



Client Experience

Professional Beauty London